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Evergage Recommendations brings advanced, per-user product and content suggestions using complex algorithms and a deep understanding of user behavior. The solution offers configurable "recipes" that can be used to boost content or product discovery on your site. Recipes consist of ingredients, exclusions, and boosters, which can be constructed in a variety of combinations to serve up the right content or products based on the individual visitor's behavior and affinities on your site. These recipes are then queried against the proprietary Evergage Recommendations engine and the individual query results are presented to each visitor as his or her personalized recommendations.


This Article Explains

This article will give an overview of the process for adding boosters to a recipe. Refer to related articles for information on creating recipes, and adding ingredients and exclusions.

Sections in this Article

REQUIREMENTS

You must have Evergage Recommend integrated with the dataset in which you are configuring the recommendations. Please contact your Customer Success representative to complete your Recommend integration.

Boosters

If you include a booster in your recipe, the visitor's affinity score is taken into account and items matching that affinity are boosted in the recommendations query results. The affinity score is based on how much a visitor interacts with specific items on your site (e.g. purchases, adds to cart, views items, views items for a length of time, and other interactions). For example, if your visitor shows a preference for a particular category of item, those that fall in that category will be shown first.

  1. Create a new recipe or edit an existing recipe
  2. On the Boosters tab, click Add a booster to select the booster from the drop down; scroll to see all options
  3. Adjust configurations for the booster as needed
  4. Add additional boosters as needed
  5. Click  to delete an booster

Booster Descriptions and Configurations

Each booster has three possible configurations which determines how each will affect the affinity score:

  • Weight - affects how much the selected booster will be weighted in the recommendation query. The slider has five positions (1-5), each one being a factor by which the affinity score is multiplied
  • Threshold - determines the point at which the visitor is considered affine for the booster. The slider has six positions (0-5), each one being a factor by which the affinity score is multiplied. If the threshold is zero, any of the items the user has interacted with over the lookback period can be boosted.
  • Lookback (days) - number of days to look back at visitor's history for this booster. For example, if a visitor bought a product three months ago, but the Lookback was set to 30 days, that purchase wouldn't be factored into the affinity score

BoosterDescriptionUsable while Recommending
Category

Categories of items or content the visitor shows interest in are scored higher

Includes an option to boost up a category hierarchy with decreasing magnitude. For example, if categories are structured as "Women's|Dresses|Halter", and the affine item is in this category, other items in the categories "Women's|Dresses" and "Women's" would also be boosted, but less than items sharing the full category.

Products, Articles, Blogs
DepartmentDepartments of items or content the visitor shows interest in are scored higherProducts, Articles, Blogs

Brand

Brands of items or content the visitor shows interest in are scored higherProducts, Articles, Blogs

Class

Item classes the visitor shows interest in are scored higherProducts
StyleStyles the visitor shows interest in are scored higherProducts
GenderGender the visitor shows interest in is scored higherProducts
Product List

The product lists the visitor shows interest in are scored higher

Products
Badge

Badges the visitor shows interest in are scored higher

Products
Keyword

Keywords the visitor shows interest in are scored higher

Products, Articles, Blogs
Content Class

Content classes the visitor shows interest in are scored higher

Articles, Blogs
Authors

Authors the visitor shows interest in are scored higher

Articles, Blogs
Combination

Combination boosters allow more specific items to be returned than a standard booster by item type. They work by looking at which items the visitor is affine to, and only boosting other items that share the same combination of categories and tags. Up to three separate item types can be combined together. If an item doesn’t have a value for that specific item type, it will not be boosted.

For example, with a standard recipe that has two boosters: a category booster and an style booster, a visitor that bought a red dress would be affine to both the style “red” and the category “dress”. This means boosted recommendation results are likely to be red, or dresses, but not necessarily red dresses. However, with a combination booster, only items with the specific combination of affine tags and categories are boosted. This means that red shoes and black dresses would not be boosted and would be significantly less likely to be returned in the recommendation results, while red dresses would be more likely.

Products, Articles, Blogs
Related Information

Instead of boosting by visitor affinity, boost a specific item type (categories, brands, keywords, etc.) based on the selected anchor item. Does not have a threshold option. If boosting categories, there is also an option to boost up through the category with decreasing magnitude (see Category booster description).

Products, Articles, Blog