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Evergage Recommendations brings advanced, per-user product and content suggestions using complex algorithms and a deep understanding of user behavior. The solution offers configurable "recipes" that can be used to boost content or product discovery on your site. Recipes consist of ingredients, exclusions, and boosters, which can be constructed in a variety of combinations to serve up the right content or products based on the individual visitor's behavior and affinities on your site. These recipes are then queried against the proprietary Evergage Recommendations engine and the individual query results are presented to each visitor as his or her personalized recommendations.

This article will give an overview of the process for adding exclusions to a recipe. Refer to related articles for information on creating recipes, and adding ingredients and boosters.

REQUIREMENTS

You must have Evergage Recommend integrated with the dataset in which you are configuring the recommendations. Please contact your Customer Success representative to complete your Recommend integration.

Exclusions

With Exclusions, you can add additional filtering criteria to your recipes. For example, you can configure an exclusion to show only other items from the same category as the item being viewed. This means that a visitor viewing hats would only see recommendations for other hats and not other frequently viewed or purchased items even from the same brand.

  1. Create a new recipe or edit an existing recipe
  2. On the Exclusions tab, click Add an exclusion to select the exclusion from the drop down; scroll to see all options
  3. Adjust configurations for the exclusion as needed
  4. Add additional exclusions as needed
  5. Click  to delete an exclusion

 

Exclusion Descriptions and Configurations

ExclusionDescriptionConfigurations
ProductSpecific items to show or not show based on what is in the cart or in a static list. For example, if the visitor had a pair of Gucci Loafers size 11 in the cart, those exact loafers would not be showing in recommended items.

Exclude or Include

  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
ArticleArticles to show or not show based on a specific attribute value or a static list. For example, if a visitor comments on an article, Evergage could save the ID of this article to a custom attribute called "Most recently commented." Once you configure the article exclusion to exclude all articles with the custom attribute "Most recently commented," the visitor will not see the article he most recently commented on.

Exclude or Include

  • User Attribute - The value of the selected attribute
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
BlogBlogs to show or not show based on a specific attribute value or a static list. For example, if a visitor comments on an blog, Evergage could save the ID of this blog to a custom attribute called "Most recently commented." Once you configure the blog exclusion to exclude all blogs with the custom attribute "Most recently commented," the visitor will not see the blog he most recently commented on.

Exclude or Include

  • User Attribute - The value of the selected attribute
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]

Class

Items that share the same class as the item being viewed, in cart or in static list (e.g. Shoes, Shirts, Hats)

Exclude or Include

  • Being viewed - items currently being viewed by the visitor
  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]

Category

Items that share the same category as the item being viewed, in cart or in static list (e.g. Men's shoes, Women's handbags, Children's shoes)

Exclude or Include

  • Being viewed - items currently being viewed by the visitor
  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
DepartmentItems that share the same department as the item being viewed, in cart or in static list (e.g. Housewares, Accessories, Mens). For example, instead of the category "Mens | Shoes" being excluded (or included), anything categorized as "Mens" would be excluded (or included)

Exclude or Include

  • Being viewed - items currently being viewed by the visitor
  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
Brand (Product only)Filter by the item brand

Exclude or Include

  • Being viewed - items currently being viewed by the visitor
  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
Gender (Product only)Filter by the item gender (e.g. Mens, Womens, Girls, Boys)

Exclude or Include

  • Being viewed - items currently being viewed by the visitor
  • In cart - these are items already within the visitor's cart
  • In static list - manual exclusion or inclusion of specific items. Enter the name of the product and press [Enter]
PurchasedFilter by items previously purchased by the visitor

Exclude or Include selected option purchased in the past specified number of days

  • Product
  • Category
  • Brand
  • Class
  • Gender
  • Style
  • Size
  • Keyword

 

ViewedFilter by items previously viewed by the visitor

Exclude or Include selected option viewed in the past specified number of days viewed for at least the specified number of seconds

  • Product
  • Category
  • Brand
  • Class
  • Gender
  • Style
  • Size
  • Keyword
FavoritedFilter by items previously favorited by the visitor

Exclude or Include selected option favorited in the past specified number of days

  • Product
  • Category
  • Brand
  • Class
  • Gender
  • Style
  • Size
  • Keyword
Price (Product only)Filter by an item price range related to the product being viewed or a set price or price range

Exclude or Include selected option based on

  • Numeric with a price
    • Greater than specified amount
    • Less than specified amount
    • Between specified amounts

OR

  • Percentage with a price
    • Less than specified % of the price of the item being viewed
    • Greater than specified % of the price of the item being viewed
Location

Filter by distance to the item being viewed. For example, show items (like a restaurant or an item only sold in specific stores) within 5 miles of the item being viewed.

Exclude or Include items within specified miles of item or user
   

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