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User reviews not only drive conversions and improve loyalty, but they are also a major source of information about consumer interests and behavior. Since online reviews are considered so valuable, companies have a vested interest in obtaining input from as many customers as possible. Using Evergage, you can specifically target users who have purchased an item on your site but have not provided a review.
|Topic||Ask returning customers for reviews to drive conversions and improve loyalty||ID #||143|
For example, a month ago, a customer made a purchase on your website. Given that it’s been 30 days since the purchase, it’s safe to assume that the customer has had a chance to try the product and might be open to providing a review.
With Evergage, you can build a segment for people who purchased on their previous visit, in the last month, during a certain sale, or a combination of all of these. Or, as in this example, those who made a purchase more than 30 days ago and have not provided a review.
You can then target that segment of shoppers with a specific campaign encouraging them to provide a review the next time they visit your site.
The target segment for this campaign can be based on a number of criteria:
Average delivery time for products on your site
People who bought a specific product
People who bought items during a specific time period (e.g. during a sale, etc.)
People who have made more than once purchase on your site
For example, users who have purchased more than once on your site and have also purchased a product at least 30 days ago (but less than 45 days ago).
This campaign’s effectiveness can be measured by the goal completions (i.e. how many times people submitted a review) attributed to this campaign.