Page tree

 

Contents

CategoryCustomer Survey

Vertical

Retail; eCommerce
TopicAsk returning customers for reviews to drive conversions and improve loyaltyID #143

Introduction

User reviews not only drive conversions and improve loyalty, but they are also a major source of information about consumer interests and behavior. Since online reviews are considered so valuable, companies have a vested interest in obtaining input from as many customers as possible. Using Evergage, you can specifically target users who have purchased an item on your site but have not provided a review.

Example

For example, a month ago, a customer made a purchase on your website. Given that it’s been 30 days since the purchase, it’s safe to assume that the customer has had a chance to try the product and might be open to providing a review.

With Evergage, you can build a segment for people who purchased on their previous visit, in the last month, during a certain sale, or a combination of all of these. Or, as in this example, those who made a purchase more than 30 days ago and have not provided a review.

You can then target that segment of shoppers with a specific campaign encouraging them to provide a review the next time they visit your site.

 

 

Segment

The target segment for this campaign can be based on a number of criteria:

  • Average delivery time for products on your site

  • People who bought a specific product

  • People who bought items during a specific time period (e.g. during a sale, etc.)

  • People who have made more than once purchase on your site

For example, users who have purchased more than once on your site and have also purchased a product at least 30 days ago (but less than 45 days ago).

 

Measure

This campaign’s effectiveness can be measured by the goal completions (i.e. how many times people submitted a review) attributed to this campaign. 

 

Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Create a segment of target users
  2. Create a campaign with a popup message linking to a survey
  3. Adjust message settings so the popup is located in the middle of the right rail so you don’t distract the visitor from making a purchase if that was his or her intent
  4. Set a campaign rule to show the message to this segment of visitors

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:

This page has no comments.