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Evergage attributes purchases, clicks and goal achievements made by your visitors based on their interaction (and level of interaction) with Evergage Campaigns.  This post will explain how the attribution is calculated.

It is important to know that Evergage attribution only considers things inside the time frame selected. Purchases, clickthroughs, conversions, impressions  outside of the specified time frame are not considered. For the purchase to be attributed, both the Impressed Visit (IV) and the goal event (think of purchase, click or goal achievement) need to happen within the timeframe selected.  

Consider the following example:

 

 

Day 1

Day 2

User1

IV - > Purchase

    IV -> Purchase

User2

IV

  - > Purchase -> Purchase

User 3

 

Purchase


Under this scenario, if you choose Day 1 as the timeframe as seen below:

 

 

Day 1

User1

IV - > Purchase

User2

IV

User 3

 

 

you would have a conversion rate of 50%, because there are two impressions and only one purchase.

 

 

Day 2

User1

    IV -> Purchase

User2

  - > Purchase -> Purchase

User 3

Purchase

 

On the other hand, if you select Day 2 as the timeframe, the conversion rate would be 100%, because there is only one impressed visit, and one purchase followed by that impression. The other purchases do not have impressed visits preceding them,  so they do not count towards conversion.

 

In another scenario, you are able to choose both Day 1 and Day 2 as the time window: 

 

 

Day 1

Day 2

User1

IV - > Purchase

IV -> Purchase

User2

IV

- > Purchase -> Purchase

User 3

 

Purchase

 

This would result in a conversion rate of 100%, since there are three IVs which are followed by a purchase. It is important to note that the second purchase of User 2 on Day 2 does not count towards the conversion rate - we only consider the purchase which follows an impressed visit.





 

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