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The graphs and charts on the Campaign Statistics screen give you insight into the effectiveness of every campaign. Understanding how to use and interpret campaign statistics will help you determine the effectiveness of your campaign and guide you as you determine where you need to make adjustments to improve results. This article provides guidance on the information you will see in Campaign Statistics.

Access Campaign Statistics

  1. Log into the Evergage Platform with Campaign Editor or higher permissions

    NOTE

    Campaign Statistics are not available from the Campaign List page in the Visual Editor
  2. Select CAMPAIGNS
  3. Select the campaign
  4. Click STATISTICS

Activity Timeline Overview

The upper part of the campaign statistics screen shows an activity timeline for your campaign including changes, campaign state, and a graphical representation of campaign activity.

 

Click  to view activity timeline key

Campaign Changes

 - one campaign change

 - multiple campaign changes

Campaign State

 - Published

 - Testing 

 - Disabled

Statistics

 - Total recorded campaign impressions

 - Range selected for reports calculation

Filters and Options

Outlier Filtering - (available if outliers are configured in SETTINGS) set to ON to exclude outliers in Campaign Statistics. For example, suppose a visitor placed an order far above the expected deviance from the average order value. This order could skew the statistics for your campaign so you can exclude orders outside of the configured general order range.

Results Filterthere are several default filters listed in addition to any global goals you’ve set. When selected, only the people who meet the filter category will be included in the metrics. For example, suppose you want to see how first time visitors performed for this campaign, select Visit Status > First Visit. Or maybe you want to see if your campaign is performing well on all devices, or only mobile, or only desktop. Select Device type then the type of device. Once you have selected the filter, the campaign statistics will recalculate to show the performance of the campaign only for the visitors from the selected filter.

Attribution Type - There are two attribution types: view and click. View shows whether visitors saw the campaign and converted during the selected attribution window. If your campaign includes a button or a link, Click shows whether visitors who saw the campaign and clicked the button or link, converted.

Attribution Window - remember this is the period between the visit impression and the goal completion. You can change the attribution window by selecting a new one from the drop down and the statistics will recalculate based on the selection you make. Remember, the attribution window you select depends on the type of campaign you are running. For example, you would typically look at an attribution window of 30 minutes with a campaign that needs an immediate response, like a pop-up.

Comparison Baseline - campaign metrics are compared against this measurement. For example, you can compare each experience to the other to see which one performed better. If experience A is the baseline, you can see if the revenue or conversion rate was higher for experience B as compared to experience A.

Goal Selection - the list of global goals configured in SETTINGSYou can view how any campaign is performing against a configured global goal. Applying global goals to a campaign gives you a broader view of the effects of a campaign beyond the immediate metrics.

Date and Time Range - this can be adjusted to show dates and times during which the campaign existed. Click the header to jump to months and click again to jump to years. Dates and times are shown in local time.


Report Options

Goal Completion Rate - the number of users who completed the goal divided by the number of cumulative unique impressed users

Goal Completions - the number of users who completed the goal as outlined by the goal segment

Impressions - the number of times the campaign was seen. This may be greater than the number of unique visitors since they may see a campaign more than once

Unique Visitors - the number of users first impressed anytime after the campaign was published

Dismissals - the number of times the campaign was dismissed (if applicable)

Dismissal Rate - the cumulative number of dismissals divided by the cumulative impressions

Clickthroughs - the number of times a user clicked a link inside the message (if applicable)

Clickthrough Rate - the number of cumulative clickthroughs divided by the number of cumulative unique impressed users

Evergage Catalog Report Options

If the Evergage catalog is enabled you will also see:

Evergage Catalog

For more information about the Evergage Catalog, please click CONTACT SUPPORT above or reach out to your Customer Success representative

Revenue - the number of cumulative revenue of impressed users

Revenue/User - the cumulative revenue divided by the cumulative unique impressed users

Average Order Value - the cumulative revenue divided by the total number of orders

Conversion Rate (Orders) - the number of cumulative orders divided by the number of cumulative unique impressed users

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