The graphs and charts on the Campaign Statistics screen give you insight into the effectiveness of every campaign. Understanding how to use and interpret campaign statistics will help you determine the effectiveness of your campaign and guide you as you determine where you need to make adjustments to improve results. This article provides guidance on the information you will see in Campaign Statistics.
Access Campaign Statistics
Activity Timeline Overview
The upper part of the campaign statistics screen shows an activity timeline for your campaign including changes, campaign state, and a graphical representation of campaign activity.
Filters and Options
Attribution Type - There are two attribution types: view and click. View shows whether visitors saw the campaign and converted during the selected attribution window. If your campaign includes a button or a link, Click shows whether visitors who saw the campaign and clicked the button or link, converted.
Attribution Window - remember this is the period between the visit impression and the goal completion. You can change the attribution window by selecting a new one from the drop down and the statistics will recalculate based on the selection you make. Remember, the attribution window you select depends on the type of campaign you are running. For example, you would typically look at an attribution window of 30 minutes with a campaign that needs an immediate response, like a pop-up.
Comparison Baseline - campaign metrics are compared against this measurement. For example, you can compare each experience to the other to see which one performed better. If experience A is the baseline, you can see if the revenue or conversion rate was higher for experience B as compared to experience A.
Goal Selection - the list of global goals configured in SETTINGS. You can view how any campaign is performing against a configured global goal. Applying global goals to a campaign gives you a broader view of the effects of a campaign beyond the immediate metrics.
Date and Time Range - this can be adjusted to show dates and times during which the campaign existed. Click the header to jump to months and click again to jump to years. Dates and times are shown in local time.
Evergage Catalog Report Options
If the Evergage catalog is enabled you will also see:
For more information about the Evergage Catalog, please click CONTACT SUPPORT above or reach out to your Customer Success representative
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