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The Channels & Campaigns section organizes the different touch points where you can interact and communicate with visitors and customers. You can access campaigns and campaign-related resources by hovering over a specific channel in the left-hand navigation menu.
Campaigns are used to personalize experiences in Evergage and they are separated by channels. Channels are the different touch points you can use to interact and communicate with visitors and customers. Depending on your Evergage license, you may have access to channels for Web, Email, Mobile, and Third Party (i.e., integrations with other systems).