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As a B2B/DemandGen marketer, you may find that visitors and prospects occasionally provide invalid or undeliverable email addresses. Furthermore, they may have unsubscribed from email lists in the past, but now have a renewed interest in your services or content. By enabling a segment sync between your ESP or MAP and Evergage, you can pass along a list of visitors with unsubscribed or undeliverable email addresses who have been identified in Evergage so you can target them with follow-up messaging on your website to capture their valid email opt-ins. 

CategoryCollecting Email Opt-insVerticalDemand Generation
TopicCollect email opt-ins for previously unsubscribed/undeliverable addressesID #262
Sections in this Article

Example

Use the Third Party Integration Setup feature within your Evergage account to sync your segments from systems such as Eloqua or Marketo:

Then create a web campaign to target the related segment: 

Segment

After setting up the segment integration between Evergage and your ESP or MAP - any individuals that have matching email addresses between the 2 systems will be identified in Evergage and can be used as a targeting segment for a related personalization campaign on your website.

Measure

You can measure the effectiveness of this campaign based on the number of new opt-ins that are collected after viewing this campaign.

Setup


Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Set up third party integration between Evergage and ESP or MAP

  2. Create web campaign to collect email opt-ins that targets synced segment

  3. Configure segment sync within integration

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: