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As a B2B/DemandGen marketer, you may find that visitors and prospects occasionally provide invalid or undeliverable email addresses. Furthermore, they may have unsubscribed from email lists in the past, but now have a renewed interest in your services or content. By enabling a segment sync between your ESP or MAP and Evergage, you can pass along a list of visitors with unsubscribed or undeliverable email addresses who have been identified in Evergage so you can target them with follow-up messaging on your website to capture their valid email opt-ins.
After setting up the segment integration between Evergage and your ESP or MAP - any individuals that have matching email addresses between the 2 systems will be identified in Evergage and can be used as a targeting segment for a related personalization campaign on your website.
You can measure the effectiveness of this campaign based on the number of new opt-ins that are collected after viewing this campaign.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Set up third party integration between Evergage and ESP or MAP
Create web campaign to collect email opt-ins that targets synced segment
Configure segment sync within integration