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In addition to products and content, the Evergage Catalog also houses promotions which can be used in web and email campaigns. Combining promotions with the machine learning provided by the Contextual Bandit ensures that your site visitors and email recipients see the promotion most likely to persuade them to take immediate action.
Evergage does all the work for you behind the scenes and delivers your promotions as soon as visitors view the campaign or recipients open the email. You don't need separate campaigns with separate copy and separate segments; all you need is one campaign for each web and email strategy to create maximally relevant experiences for every recipient. In addition, you can view detailed statistics on every promotion, so you know what's working and can adjust what isn't.
Please speak with your Customer Success Representative for assistance in configuring Contextual Bandit.
Create a New Promotion
Before you can use promotions in campaigns or adjust settings for the Contextual Bandit, you need to create it in the catalog.
Add Promotion Details
Add Media to a Promotion
You can add more than one media file to a promotion. For example, you could create different media files for mobile devices and desktop computers. Then you can assign each to an experience and use experience-level rules to control who sees which one. Or you could create different media files for different emails containing the same promotion. When you create the email campaign, you'll have the opportunity to select the media file that goes with each experience.
Configure Attribution Mode
If you are using Contextual Bandit, you should add promotion goals so that Evergage can properly identify when a promotion has lead to a successful conversion. Choose Item in this section if your promotion goal is to increase conversions of a particular item type. Choose Goal in this section if your promotion goal is to encourage visitors to join a particular goal segment. For example, if your promotion goal is to increase the number of shoppers who qualify for free shipping because they spent a specific dollar amount, you could create a goal segment called "Qualify for Free Shipping" and set the Attribution Mode to Goal and then select the goal segment you created.
Edit an Existing Promotion
You can change an existing promotion to adjust attributes, promoted item settings, or add additional media files.
View Statistics on Promotions
Promotion statistics show the number of views and clickthroughs along with the image count. The chart to the right shows a graph of activity for the selected time period
Upload a Promotion with a CSV File
Promotions may be uploaded to Evergage using the process outlined in the CSV Items Import article. Please contact Evergage Support with any questions.