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Create a location and time-based segment. For example, target New England during the spring (March-May).
You are looking to measure click-through and conversion rates against control. Does providing this seasonal banner result in increased engagement with the hero banner area?
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a separate campaign for each region and time period you want to target
- Create an experience with a custom banner for each season within each campaign
- Add campaign-level rules to target the appropriate segment of users
- Create a control group so you can measure lift
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: