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CategoryVisitor ExperienceVerticalE-Commerce, Retail
TopicCreate a personalized homepage banner based on customer specificsID #129

Introduction

Persona-driven banners can provide inspiration and drive engagement for your visitors because it makes it easy for each customer to find what they want. When determining the right hero banner, incorporate the customer’s lifecycle, affinities, and other contextual data such as location and weather.

Example

For example, based on visitor’s location, change the hero banner to reflect the type of footwear popular in that region for that season. 

Segment

Create a location and time-based segment. For example, target New England during the spring (March-May).

Measure

You are looking to measure click-through and conversion rates against control. Does providing this seasonal banner result in increased engagement with the hero banner area?

Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Create a separate campaign for each region and time period you want to target
  2. Create an experience with a custom banner for each season within each campaign
  3. Add campaign-level rules to target the appropriate segment of users
  4. Create a control group so you can measure lift

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:

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