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Evergage Recommendations brings advanced, per-user product and content suggestions using complex algorithms and a deep understanding of user behavior. The solution offers configurable "recipes" that can be used to boost content or product discovery on your site. Once you have created and published recommendation recipes, you can use them to show promoted content in campaigns.

This article will cover the process for creating a campaign with promoted content using Evergage Recommend.

Create a Campaign and a Message

Any type of message can be driven by recommendations - popup, infobar, inline, or callout. Once you create your campaign and message, you'll add 

  1. Create a new campaign or edit an existing campaign
  2. Add a new message
  3. Configure the message Type as needed

 

Add Promoted Content

After you create your message, you need to configure it to use promoted content.

  1. Click  next to the message
  2. Select Message Settings
  3. Select Promoted Content
  4. Select Recommendations
  5. Select the Recipe you want to use as the basis for the recommended items or content
  6. Set the Minimum and Maximum Recommended Items
  7. Click OK


Add Dynamic Message Content

Once you have created the message and set it up for promoted content or items driven by recommendations, you need to either add dynamic content and style the message yourself or use item blocks to add a pre-formatted layout to your message with minimal styling required. The instructions below are for adding dynamic content. For more information, reference the following articles: Style Evergage Messages, Use Dynamic Message Content, Item Blocks, and Advanced Dynamic Content Cheat Sheet

  1. Select the existing message text box or add a new text box (Insert Element > Text Box)
  2. Click 
  3. Select Promoted Item then select the content type from the list to generate the dynamic code that will pull item information from your catalog
  4. To add an Image URL:
    1. Click 
    2. Select Promoted Item
    3. Select Image URL
    4. Copy the Image URL dynamic text string (example: ${item.imageUrl}) 

    5. Click Insert Element
    6. Select Image
    7. Paste the Image URL dynamic text string in the Image Source URL field

 

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