(888) 310-0589 x2
Measure
Goals could include clicks, purchases, or reaching a new threshold of high lifetime value (perhaps $750 in this case).
Setup
Process
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Determine the minimum required lifetime spend that should be required to qualify as a high lifetime value
Create a segment of High LTV customers based on that lifetime spend
Create a campaign speaking to the high LTV customers to acknowledge their business and loyalty
Add rules to target the High LTV segment and set a frequency cap so it doesn’t show over and over again (no more than 1X every 180 days for example)
Reference Materials
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: