If you've ever built an email campaign, you know it can be a very time and resource intensive process. And that’s before you even think about optimizing a campaign’s content for each recipient. Fortunately, using Evergage for Email to add Promotions – and optionally, Recommendations – to an outgoing email campaign gives you the flexibility to customize each recipient’s experience – all by adding a few lines of HTML from Evergage.
Evergage does all the work for you behind the scenes and delivers the right creative to the right person as soon as they open the email. No more separate campaigns with separate copy and separate segments; all you need is one campaign to create maximally relevant experiences for every recipient. In addition, you can view detailed statistics on every Promotion, so you know what's working and can adjust what isn't.
This article will detail how to create and use promotions, as well as how to add them to email campaigns. Use the navigation at the left to skip to the section you need.
Sections included in this article:
Create a New Promotion
Before you can add a promotion to a campaign, you need to create it in the Catalog.
Add Promotion Details
Add Media to a Promotion
You can add more than one media file to a promotion. For example, you could create different media files for mobile devices and desktop computers. Then you can assign each to an experience and use experience-level rules to control who sees which one. Or you could create different media files for different emails containing the same promotion. When you create the email campaign, you'll have the opportunity to select the media file that goes with each experience.
Edit an Existing Promotion
You can change an existing promotion to adjust attributes, promoted item settings, or add additional media files.
Use Promotions in an Email Campaign
Once you have created a promotion, you can add it to an email campaign. You can use the same promotion across multiple campaigns and experiences. For example, in one campaign, you could create a different experience for tablet, phone, and desktop users. Evergage will determine what device the recipient is using to open the email and show the experience optimized for that device. As with any Evergage campaign, you can add rules to target specific segments and A/B test experiences. For additional information, please see the article on Evergage for Email.
View Statistics on Promotions
Promotion statistics show the number of views and clickthroughs along with the image count. The chart to the right shows a graph of activity for the selected time period
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