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An action mapping assigns a name to one or more web pages which can be used to create rules for easier campaign targeting, segment on the group, and gather aggregate statistics. Without action mapping, it would be necessary to target specific URLs for these pages, which could be difficult to manage depending on your site structure. For example, suppose you have a News section on your site that includes hundreds of press releases and company news articles. Creating an action mapping would group all of these pages together so you could target, segment, or analyze data in ways you would not be able to if the pages were not mapped. 

Action mapping is typically done during Evergage implementation, but occasionally you may find that you need additional actions mapped. You may either contact support for assistance or follow the instructions included in this article:

 

Action Mapping in Settings

This approach works best if you have multiple pages to map to the same action.

 

  1. Log into Evergage as an administrator
  2. Select SETTINGS > Actions
  3. There are three tabs in Actions:
    1. Unmapped Pages - pages that include the Evergage JavaScript Beacon code, but have not been mapped to a specific action. You can map pages in this section to an action individually or as a group
    2. Mapped Page Actions - all actions currently mapped to pages by URL or title
    3. Other Actions - all actions that were sent explicitly, such as click actions or manual trackAction calls
  4. On the Unmapped Pages tab, select the page or pages you want to map. Hold [CTRL] or [SHIFT] to select multiple or a range of pages
  5. Click MAP TO ACTION
  6. Enter an Action ID for this new action mapping

    NOTE

    The Action ID cannot be changed once the action has been created. A best practice here is to look for a pattern in the pages you are mapping and create the name based on that. For example, if all of the pages are related to company news, include that in the name.
  7. Enter an optional Action Label which is the display name for the action in Evergage. Often, this label matches the Action ID, but it can also be more descriptive. The Action Label may be changed once the action has been created

  8. Evergage will apply a Pattern based on the pages you selected in step 4. The pages will be listed under Matching Pages. If you have only selected a single page, you will see the expression that matches that single URL

  9. In the Mapping section, URL PATH is selected by default, but you can select TITLE to base the action Pattern on the page title instead of the URL. Evergage recommends mapping by URL PATH, as these tend to be more consistent and reliable

  10. Depending on how pages are named on your site, you may have to adjust the expression in the pattern field. Change AUTOMATIC to CUSTOM, then make any adjustments needed to the regular expression string

    NOTE

    **This is advanced and should not be attempted by anyone who is not familiar with regular expressions. Please contact support for assistance**
  11. Select Match a host name ending with if you have additional subdomains using the same Evergage JavaScript Beacon, then enter the domain or click the Select or enter domains field for a list. For example, you could have different Home actions, each one belonging to a different subdomain
  12. Click SAVE to create an action based on the list of pages under Matching Pages

    NOTE

    If you create a regular expression that captures more than 99 pages, only 99 will be displayed but all the pages that match that expression will be mapped
  13. Click  to edit an action


 

 

 

 

 

 

 

 

Action Mapping in the Visual Editor

You can map individual pages using the Visual Editor.

  1. Log into the Visual Editor
  2. Select the page you want to action map
  3. At the top, select <Click to name this page>
  4. Enter the name of the page as you want it to appear as an action 
  5. Press [Enter] to create an action for this single page
  6. The action will appear in the Actions section when you select SETTINGS > Actions


Remove a Mapped Action

There may be times when you want to remove a mapped action. This will not remove the page from your site.

  1. Log into Evergage as an administrator
  2. Select SETTINGS > Actions
  3. On the Mapped Page Actions tab, click  next to the action you wish to remove
  4. Alternatively, select an action and click IGNORE to stop tracking, but not permanently remove it. Resume tracking by selecting the action and clicking UNIGNORE

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