|Category||Demand Generation||Vertical||Technology, SaaS|
|Topic||Show site visitors specific content based on their identified "favorites"||ID #||217|
When people visit your website, it’s important to gauge their overall intent by monitoring how they interact with your web pages and content. Presenting relevant information based on what someone is interested in can help expedite a desirable goal completion. For instance, If a visitor returns to your homepage after viewing deeper web page content, you can leverage what you’ve learned about the visitor and make his or her homepage experience more relevant, and increase visitor engagement.
The “favorites” segment is created using the “items” feature in Evergage Promote.
The goal of this message is to get visitors to sign up for a demo. However, it’s also important to consider global goals – “signed up for email,” “attended a webinar,” or “started free trial” – to determine other outcomes that may be relevant for demand generation.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
This message utilizes Evergage Promote, and is able to determine favorite categories or products based on time spend viewing
Create an inline message (replace the home page hero) that is based around those segments, and make it rule based
Create a segment for each of your products or categories, using ‘items’
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