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Contents

CategoryDemand GenerationVerticalFinancial, Insurance, Travel
TopicDisplay service provider contact details based on visitor interestID #214

Introduction

According to a recent report, 75% of prospects will look for an agent or call center representative to talk to before making and decision to buy an insurance policy. For customers showing interest in a particular service provider, it is important to make that provider’s contact information accessible.

With Evergage, you can identify prospects with strong intent towards a specific service provider and carry over the provider’s contact information during the prospect's journey at your site.

 

Example

A prospect is researching financing options for a cosmetic surgery. Based on how she’s been interacting with your website, you know she’s expressed interest in “Longwood Plastic Surgery.” Given this insight, as the user continues to browse your website, tactfully display her preferred provider’s contact details in other areas of your site.

Segment

No segments are needed to complete this play.

 

Measure

Conversion or prospects selected the carry on service provider information.


Setup

Using Evergage Promote, instruct Evergage to display the contact information of the last service provider visitors viewed while in their current session.

 

 

 

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