Increase Engagement, Guide Through Funnel, Content Discovery / Product Discovery
Drive content and product discovery to increase engagement by providing visitors with a list of recommended content
Frequently, visitors arrive directly on a page associated with a specific article or blog content deep-linked from search results. If this is a first-time or infrequent visitor, how do you get him or her to discover more of your products and offerings?
This advanced-level campaign could be displayed to all site visitors, or you may choose to target a subset of visitors based upon unique characteristics associated with those visitors, including how they arrived on the site, visit frequency, and known affinities.
The campaign’s effectiveness can ultimately be measured by tracking number of articles or content viewed per visit, bounce rate, and time spent on site. Depending on the placement of the recommendations banner and other key items of engagement on the site, other engagement measurements associated with lead generation or conversion from blog / article content to product related pages can be considered.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create segment(s) of visitor who will engage with this campaign – such as:
- First Time Visitors
- High Value Customers
- Existing Customers
- Professionals (Analysts, Agents, etc.)
- Create inline message placeholders for the Recommendations campaign
- Create control content and targeting to run against the Recommendations campaign
Create the recipe(s) (with ingredients, exclusions, and boosters as needed) required to drive the advanced recommendations for the campaign
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