|Category||eCommerce||Vertical||Retail, Travel, Financial|
|Topic||Segment new visitors so you can educate them about your brand||ID #||181|
It may be helpful for first-time visitors to see your awards, shipping policies or other details. However, conveying this and other information takes up valuable page real estate that returning visitors and frequent shoppers likely don’t need or want to see. Using Evergage, you can segment new visitors and target them with content and messages to educate them about your brand. The same capability can be used to identify returning customers and notify them of updates since their last visit.
Create a segment of first-time visitors for this play.
If the message includes a CTA, it can be used as the campaign goal. Otherwise, global goals can be used.
Here are the high-level process steps you should follow to execute on this play:
- Create a segment of first-time visitors
- Create a campaign with one experience and a popup message
- Add a campaign level rule to show the campaign only to this segment of visitors
The following articles from the Evergage Knowledge Base will provide additional information about this play:
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