|Category||Product Discovery||Vertical||Retail, eCommerce|
|Topic||Display personalized recommendations of newly released products based on each shopper’s affinities and preferences||ID #||198|
Merchandisers constantly attempt to enhance on-site product offerings by promoting new products, brands, styles, and even new colors of existing products. Using Evergage, you can remove the guesswork by automating this process and displaying personalized recommendations of newly released products based on each shopper’s affinities and preferences.
Using Evergage Recommendations, you can provide individuals with a list of newly released products based on the shopper’s favorite category, brand or style. This tactic drives product discovery and increases engagement.
No segments are needed for this play.
You can measure the effectiveness of this Recommendations campaign by tracking revenue per user, conversion rate, and average order value. Depending on the placement of the “new releases” recommendation campaign, other top of the funnel engagement measurements such as the number of product views and time spent will also provide valuable insight.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Create a new recipe with "Most Recently Published" ingredient and any other boosters or exclusion needed
Create a new campaign with a inline message (or modify an existing Recommendations campaign) and adjust the Message Settings to point to this Recommendations recipe
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:
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