Using Evergage Integrations, you can synchronize customer information – collected and stored in other solutions – with Evergage so it can be used to deliver real-time personalized experiences across channels. External campaigns are one of the three types of integrations that can be configured in SETTINGS > Third Party Products.
This article includes information on how to:
Complete Campaign Match Configuration
Since it is likely you will have more than one third party integration, it is important to define the Campaign Match Configuration so Evergage can identify the external campaign from the selected third party product. Evergage looks at this rule first, which is based on either the event's landing page URL or referrer URL.
For example, a Landing Page URL for a Google AdWords campaign might look similar to this:
To map this to an external campaign, specify which marketing product produced the campaign. In this example, looking at the URL, “utm_source=google” and “gclid=CKSDxc_qhLkCFQyk4AodO24Arg” query parameters indicate that the visitor came to the page through an AdWords campaign.
Next, add parameter mappings to tell Evergage how to map other query parameters in the landing page URL to attributes on the Evergage external campaign or to attributes on the Evergage user.
Add Parameter Mappings
Add parameters to capture any additional information you are sending through your campaigns. Doing so tells Evergage how to map other query parameters in the landing page URL to attributes on the Evergage external campaign or to attributes defined for the referred visitor. This means you can configure how Evergage will read any custom parameters you've added to the link in your third party campaign, so they are mapped to the right field for use in Campaign Analytics and Reporting. When creating a new parameter, be sure to specify whether the URL parameters are shown on the landing page's URL or if they are included in the referral URL.
There are six types of parameter mappings:
Campaign ID - the value of the query parameter becomes the Evergage external campaign’s ID. For an AdWords campaign with auto-tagging enabled, the “gclid” parameter is ideal for mapping to the campaign ID. For other types of campaigns, the “utm_campaign” parameter or the “utm_content” parameter can often be used.
- Campaign Name - the value of the query parameter becomes the name of the Evergage external campaign. If there is no Campaign Name mapping, the name will default to either the value of the utm_campaign parameter, if set, or the campaign ID
- Campaign Source - for example, google or exacttarget. Typically mapped to utm_source parameter
- Campaign Medium - for example, cpc or email. Typically mapped to utm_medium parameter
- Campaign Attribute - a custom attribute to set on the Evergage external campaign
- User Attribute - a custom attribute to set on the Evergage user who clicked on the external campaign
For example, in this link, the parameters are utm_source, utm_medium, utm_campaign, and gclid:
View and Edit External Campaigns
As users start arriving at the landing page that contains the third-party product integration, you should start to see external campaigns appear on the campaign list page, in the Uncategorized folder. The external campaigns will have clickthroughs, but not impressions since Evergage does not track impressions for external campaigns.
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