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Evergage Guardian is designed to help you make the most out of your digital marketing campaigns. Guardian continuously monitors thousands of metrics gathered from your site, web application, or mobile app to uncover insights and surface optimization opportunities as well as potential issues, such as URL or selector changes that affect action or catalog mapping. It represents an entirely new way to access up-to-the-minute trends, visualize site and campaign performance, and automatically receive proactive suggestions for improving digital engagement across websites and mobile apps. Guardian works as a part of the Evergage platform so there is nothing to set up or configure for it to recognize what's important to your business.

This Article Explains

This article provides an overview of the features of Guardian and how to use them.

Sections in this Article

Understand Guardian Terms and Indicators

  • Global - topics and signals with impact spanning your entire digital property and not restricted to a specific segment or campaign
  • Topic - groups of behaviors used by Guardian to predict positive or negative impact on your digital property. These are things like campaigns, visitor groups (first time and repeat), global goals, and device types and are pre-defined in Guardian so you can quickly view impact 

    Historical Data

    Guardian data is available for campaign topics (such as impressions, dismissals, and clickthroughs) from August 22, 2017. Guardian data for other topics (such as filters, segments, and first time visitors) is available from June 17, 2017.
  • Metrics - each topic has a series of metrics which vary depending on the topic type, so not all metrics will be shown for each topic. For example, a campaign can have revenue and average order value, as well as clickthroughs and clickthrough rate, whereas mobile visits would have visit count and visit duration 
  • Signal - anything Guardian detects as outside of the predicted range expected during the seasonal daily and weekly activity for your site and dataset
  • Red - indicates something that is having a negative impact and needs attention. Anything with a red indicator means that the prediction is lower than expected, having a negative impact, or has higher dismissals
  • Green - indicates something that is having a positive impact. Anything with a green indicator means that the prediction is higher than expected, having a positive impact, or has lower dismissals
  • Digital property - we use this term to describe the application, website, or mobile app associated with the dataset that has the Evergage JavaScript Beacon
  • Seasonality - while Guardian considers all data accumulated since the JavaScript beacon was installed or June 17, 2017 (August 22, 2017 for campaign data), whichever is later, it prioritizes daily and weekly seasonality data. This means that Evergage looks specifically at visitor behavior and site performance from the same day and time last week and last month and considers that when making predictions and listing signals.


How is Guardian organized?

Within each Guardian Topic, there are several metrics specific to that topic. Within each Metric, you may see one or more Signals (or none at all) depending on what Guardian detects for your site.

Open Guardian

  1. Log into Evergage 
  2. Click  at the top right of the screen to open the Guardian dashboard
  3. Adjust the time period from the default of Past Week as needed

View Topics

Topics are groups of user behaviors. Guardian uses them to predict positive or negative impact on your digital property.

  1. Select Topics
  2. Select a listed topic to Subscribe/Unsubscribe from alerts or View Detail
  3. OR Double click a topic to view detail
  4. On the left rail, select a filter to remove the topic type from the list. In the image at the right, Campaign topics and Unknown Type topics have been removed from the list


View Metrics in Topic Details

For each topic, there are specific metrics that may include positive or negative signals.

  1. Select Active to see signals that happened within the past hour and may be still occurring
  2. Select Recent to see signals that happened during the selected time period
  3. Double click a signal to drill down
  4. Click  to view signal History for the previous 5 days. React to a signal in History by clicking  or 

Analyze Signals within Topic Details

On the topic detail screen, each signal type within a topic includes a graph showing details about the metrics and any signals. Guardian displays predicted and actual behavior on a graph for each metric.

  • Hover on the graph to see detail:
    • Gray  - this area is the range for predicted behavior for the metric
    • Black - the is the actual behavior on your digital property for the metric
    • Red dot - this is the low end of the prediction
    • Green dot  - this is the high end of the prediction
    • Red bar  - indicates the start, end, and duration of behavior below the predicted range
    • Green bar - indicated the start, end, and duration of behavior above the predicted range
  • Click and drag to zoom in on a time frame
  • Click RESET ZOOM to reset the graph to the original time frame


See Concurrent Signals

Sometimes, multiple signals that happen concurrently can be related, like a decrease in orders creating a reduction in revenue. Other times, the signals are independent of each other. You can view signals that happen at the same time so you can make that determination to truly understand how events are impacting your digital property.

  1. Click Relevant to view signals that occurred during the same time period
  2. In the image at the right, the signals appear to be directly related: Clickthroughs are down at the same time that Dismissals are up, which would appear to have negatively affected Revenue

Adjust Settings

You can adjust Guardian settings to customize the email alerts you receive based on what is most important to you. Guardian will automatically email you when you are @mentioned in a comment.

  1. Select Settings
  2. Select ENABLE to turn on notifications
  3. Select the options that are important to you
    1. New Signal Alerts - select the threshold (Minor, Important, Critical) of signal you wish to receive email alerts for
    2. Active Signal Summaries - receive a summary email either Daily or Weekly with active signals that meet the Minimum Level you set
    3. Topic Comments - receive an email alert when someone makes a comment on a topic you are subscribed to (subscribe to the topic by selecting it from Topics and clicking Subscribe)
    4. Newly Published Campaigns - receive an email anytime someone publishes a campaign in this dataset
  4. Click SAVE