|Topic||Promote previously purchased ancillaries to customers prior to a trip||ID #||126|
Nearly two-thirds of business travelers said they would consider buying in-flight Wi-Fi if it were offered before boarding. Furthermore, more than half of business travelers would consider upgrading to a seat with more legroom and 50% would consider upgrading to business or first class. Use Evergage to promote previously purchased ancillaries to customers prior to a trip.
Create a segment as outlined in this image:
The best way to measure this campaign is to monitor the number of customers who purchase ancillary products and services.
Create a rule-based inline message associated to the segments outlined in the section above.
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