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Contents

CategoryE-CommerceVerticalTravel
TopicPromote previously purchased ancillaries to customers prior to a tripID #126

Introduction

Nearly two-thirds of business travelers said they would consider buying in-flight Wi-Fi if it were offered before boarding. Furthermore, more than half of business travelers would consider upgrading to a seat with more legroom and 50% would consider upgrading to business or first class. Use Evergage to promote previously purchased ancillaries to customers prior to a trip.

 

Example

A loyal customer just booked a flight to Louisville. In the past, he has been known to purchase onboard Wi-Fi, priority boarding and more leg room. Knowing this, use Evergage to prioritize and promote ancillary services most relevant to the customer.

Segment

Create a segment as outlined in this image:

Measure

The best way to measure this campaign is to monitor the number of customers who purchase ancillary products and services.  

Setup

Create a rule-based inline message associated to the segments outlined in the section above.

 

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