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Loyalty programs and members-only clubs are no longer an ancillary strategy in the e-commerce marketer’s playbook. Many top brands utilize these tactics to not only drive engagement but also increase conversion rates and profitability. With customer acquisition costs rising, successful e-commerce marketers know that the better they are at retaining and engaging customers, the better their bottom line will be. Regardless of how compelling your loyalty program is, converting your online customers from occasional browsers to loyal shoppers is critical to driving higher retention and profits.
You'll need to create two different segments which will be used in Campaign Wide Rules:
- Loyalists - Current members of your loyalty program
- Made a Purchase - Customers who purchased at least one item on your site
This beginner-level campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value. Comparing the engagement loyalty program members versus non-members will also be a valuable measure.
A cornerstone of Evergage’s product is its ability to identify specific user segments in real time such as first-time browsers or avid shoppers. By creating distinct segments you’ll increase your chances of developing more personalized campaigns and strategic CTAs to convert more browsers into loyal shoppers.