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CategoryIncrease Engagement, Increase Repeat Purchases, Product DiscoveryVerticalRetail, eCommerce
TopicOffer each shopper a customized list of products they’ve recently viewed or spent the most time viewingID #136

Introduction

On most e-commerce websites, shoppers frequently rely on the back button in their browser when navigating through products. Provided it can take several visits for a shopper to convert, how do you present an easy navigation to visitors and enable them to find the products they are most interested in?

With Evergage, you can offer each shopper a customized list of products they’ve recently viewed or spent the most time viewing. This ‘shopping companion’ enables visitors to quickly access recently viewed products prioritized by interest level.

 

Example

Using Evergage, provide individuals with an expandable sidebar whereby visitors can access previously viewed products sorted by interest level - determined by each visitor’s active time spent on each product. The shopping companion also provides visitors the ability to view a list of previously purchased items. This tactic provides visitors with quick access to the paths they’ve taken on your site. 

Segment

No segments are needed as this campaign is displayed to all site visitors.


Measure

The campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate and average order value.


Setup

This advanced-level campaign uses Evergage SmartHistory to display previously viewed and previously purchased products. The placement, style, and content of the campaign can be entirely customized to match your site branding. The call to action from this campaign - for each product - can either directly add the product to cart or redirect to the product details page. Based on our testing, the shopping companion is most effective when placed on the top right-hand side of the page. However, the location of the sidebar is configurable and can be tested in multiple locations before determining the optimal location for your site.

Please contact your Evergage Customer Success representative for assistance in setting up this campaign.

 

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