|Category||Increase Engagement, Guide Through Funnel, Product Discovery||Vertical||Retail, eCommerce|
|Topic||Drive product discovery and increase engagement by providing shoppers with a list of trending products based on the category they began viewing||ID #||147|
Visitors frequently come to a website deep-linked from search results and arrive directly on a product page. If this is a first-time visitor, how do you get him or her to discover more of your products and offerings?
This advanced-level campaign should be displayed to all site visitors.
The campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate and average order value. Depending on the placement of the “what’s trending” recommendation banner, other top of the funnel engagement measurements such as number of product views and time spent will also provide valuable insight.
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