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When shoppers spend time viewing a product detail page (PDP), they are expressing interest and intent towards that product as well as that category of products. Since shoppers typically view multiple products before checkout, it is important to help them discover similar products with the goal of encouraging them to continue to browse your website – and ultimately converting.
|Category||Product Discovery||Vertical||Retail, eCommerce|
|Topic||Help shoppers discover similar products to increase conversions||ID #||204|
Displayed to all site visitors while displayed within the product detail page.
The campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value.