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CategoryProduct Discovery Vertical Retail, eCommerce
TopicHelp shoppers discover similar products to increase conversionsID # 204

Introduction

When shoppers spend time viewing a product detail page (PDP), they are expressing interest and intent towards that product as well as that category of products. Since shoppers typically view multiple products before checkout, it is important to help them discover similar products with the goal of encouraging them to continue to browse your website – and ultimately converting.

 

Example

Using Evergage Recommend, display similar products based on the product being viewed.

Segment

Displayed to all site visitors while displayed within the product detail page.   


Measure

The campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value.


Setup

You need Evergage Recommend to configure this advanced-level campaign. Begin by building a “recipe” as shown:


 

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Co-Browse: An anchor based collaborative filtering that recommends products that are browsed together. This is typically used for up-sell recommendations. 

Include products within the category being viewed.

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A campaign can be created once the recipe is built and training is complete. While building the campaign, select the co-browse recipe:


 

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