Gaming, Entertainment, Media
|Topic||Present personalized games or bets to increase revenue and customer engagement||ID #||106|
With online gambling, timing is very important. If a customer wants to place a bet, you don’t want him or her wasting time trying to find the game to bet on within your website. By tracking bets a customer likes to make, you can personalize your site to show the games and bets individual customers are most interested in.
Unfortunately, when he lands on the homepage, the default site displays the latest odds on the World Snooker Championship which, of course, is unrelated to his previous betting history.
No segments are required for this play.
Given this is an Evergage Catalog message, you can see the revenue generated from a group of people who have seen the message. It’s always good practice to also include a control group to show that the personalized message drives more revenue.
Here is a checklist of what you need to do in Evergage to create this Evergage Catalog play on your own site:
- Create segments based on the favorite brands or categories played based on time
- Create a rule based campaign and use the segment for each experience
- Create an inline message to dynamically replace the hero image to show a message based on the category in which a customer has placed the most bets
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