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Item Templates are used to define a layout for promoted content in your Evergage campaigns. When you use item templates, you won't need to copy template HTML across your campaigns. Item Templates can be used in Email Campaigns as well as Web Campaigns, simplifying the way you promote Recipes on your website.

This article details how to create an item template, how to publish it for use in email campaigns, and provides some additional information related to Item Templates.

Create an Item Template

  1. Log into the Evergage Platform as an administrator
  2. Select CATALOG > Recommendations > Item Templates
  3. Select New Item Template
  4. Select the Content Type to render inside the Item Template. You can define Item Templates for Products, Blogs, and content Articles
  5. Define the HTML template by adding the HTML code to be applied to each item in your catalog. The sample Item Template below renders a product image above the product name with a suggestion to "Shop Now" at the bottom. This template uses the dimensions 260 x 375.

    When designing the HTML Template for your Item Template, confirm that images of different dimensions and names of varying lengths render as intended
     

  6. The Edit screen will show a preview of the Item Template layout
  7. Make any adjustments needed 

    NOTE

    If you intend to use this Template in an Email campaign, be sure to view the Template preview on the Item Template List page. Use this sample image finalize the appearance of your products in the template before publishing for email
  8. Click Save 

Publish for Email

Item Templates are rendered as images for Email campaigns. As each product in your catalog changes values, such as the image or price, Evergage will detect the change and regenerate these images. The images are used to make sure all Items display in the proper format, regardless of the Email client or viewing device.

  1. Create the Item Template
  2. Select Publish for Email
  3. The template status will show In Progress as Evergage generates images for all products in your catalog
  4. When the image generation is complete, your item template will be published and ready to use in email campaigns to promote products in your catalog using a marketing email service 

    NOTE

    Once you publish an Item Template for email, it is locked from future changes, however you can clone the template and make changes to the clone prior to publishing

Available Fonts for Email

Item Templates work with a finite set of fonts. Here is a list of fonts that are currently available for Item Templates:

TrueType Core Fonts
Andale Mono
Arial
Arial Black 
Comic Sand MS 
Courier New 
Georgia
Impact 
Times New Roman 
Trebuchet 
Verdana
Webdings
ClearType Fonts
Constantia
Corbel
Calibri
Cambria
Candara
Consolas

Evergage for Email

 

Item Blocks

Before creating Item Templates be sure that you have products in your catalog and trained recipes to use in your campaigns.

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