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No segments are needed to execute this play as it relies on Evergage Recommend and machine learning algorithms to suggest categories and brands.
With Recommend on your homepage, you can measure success by an increase in the clickthrough rate.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a Recommendations campaign
- Add ingredients, exclusions, and boosters
- Train and publish your recipe
- Create an Evergage campaign and add the recipe in Message Settings
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: