|Category||Increase Product and Content Discovery||Vertical||E-Commerce, Retail|
|Topic||Use different machine learning algorithms to recommend items on your homepage||ID #||233|
Leverage truly 1:1 personalized recommendations on your homepage, but don’t limit product discovery to one row of five products. Instead, leveraging machine learning provides an opportunity to create more granular recommendations based on the individual and their affinities.
No segments are needed to execute this play as it relies on Evergage Recommend and machine learning algorithms to suggest categories and brands.
With Recommend on your homepage, you can measure success by an increase in the clickthrough rate.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a Recommendations campaign
- Add ingredients, exclusions, and boosters
- Train and publish your recipe
- Create an Evergage campaign and add the recipe in Message Settings
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:
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