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While most Evergage clients kick off their recommendation strategies with product recommendations, category, department and brand recommendations are critical strategies for engaging visitors and shouldn’t be sidelined for long. Category and other dimensional recommendations give your visitors the opportunity to engage with personalized experiences that meet them at different stages of their journeys by surfacing the most relevant content and entry points to key discovery areas. 

CategoryExtend Personalization/Machine LearningVerticalRetail
Topic

Instruct machine-learning algorithms to recommend categories, departments, and brands based on individual shopper affinity.

ID #2310
Sections in this Article

Example

Consider leveraging category or brand recommendations on entrance points common to first time visitors to get them through the door and surface a frequent shopper’s favorite categories in easy-to-access places to promote ease-of-use.

In this case, Evergage could power each section of this homepage experience based on the individual user affinity. The first using a machine learning algorithm based on brands, the second based on categories, and the third based on both brands/categories, making an entirely personalized homepage experience.

Segment

No segment is required for this play but you could consider leveraging segments in the Campaign Statistics screen to see how this experience works for different key segments like First Time Visitors, Returning Visitors, Buyers, Non-Buyers and more.

Measure

Leverage Clickthrough Rate at points higher in the funnel like the homepage to understand engagement but also focus on Conversion Rate and Revenue Per User throughout the site to understand the campaign’s impact.

Setup

Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Determine placement for the campaign.

  2. Develop a Recipe based on Category, Brand, etc.

  3. Develop and Item template for the Category, Brand, etc.

    1. Ensure you have an item template that will match the look and feel for your placement.

  4. Create a new Campaign within Evergage’s VE.

  5. Include the appropriate messaging and Item Template.

  6. Under the Experience Message Settings, ensure the item template is set for Promoted Content using the Recipe you created.

  7. Test and launch as you would any other campaign.

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: