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Contents

CategoryCustomer SuccessVerticalGaming
TopicDetect VIPs and offer the opportunity to join a VIP clubID #

291

Introduction

One of the primary objectives of a gaming/betting website is to encourage people to come back to the site regularly and increase their betting/playing activity. By offering people an opportunity to join a VIP club - with more games, exclusive offers or access to a personal account manager - you will make them feel like they are part of a select group and also encourage them to spend more time on the site.

 

Example

A customer comes to the site and logs into his account. Given his recent playing history, he is presented with a rotating hero, with offers to become a VIP member, and asked to sign up. In the message, he is also shown a list of VIP membership benefits and perks.

Since he likes the idea of joining the exclusive club, he clicks the message, fills out the additional details, and is given elevated status.

Segment

Create a segment of non-VIP customers who will see the message. These are visitors who have been actively playing, or those you have identified as good potential VIP customers. An example of a segment configuration might be visitors who have played more than 3 times in the last week, have spent more than $50 during that timeframe, and have more than $50 of funds in their account.

Measure

Since the goal is to get people to join the VIP club, you would set a goal of “is a VIP member.” You would also want to look at global goals to make sure those invited to join the VIP program continue to maintain defined standards for this level of player. Examples might be “Spent more than $100 in a week,” “Played more than 5 times in a week,” “Spent more than 3 hours playing in a week.”

 

Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Create a segment of people who are likely VIP’s. This can be something you can build based on website interaction, or a variable that you can pass into Evergage
  2. Exclude anyone who is already a VIP, which is data you could set as a page level variable or pass through a CRM system
  3. Create the message and include / exclude those groups

 

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:

 

 

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