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CategoryCustomer SuccessVerticalTravel
TopicTarget web and mobile users to highlight benefits of your loyalty programID #128

Introduction

According to a recent research report, 28% of consumers are loyal to their favorite service providers and brands, but 74% of travel purchase decisions are influenced by reward programs. With Evergage, you can target web and mobile users with personalized messages highlighting the benefits of joining your loyalty program.

 

Example

Over the past few months, a customer booked several flights through your website but has yet to register for your loyalty program. Knowing this, create a message offering an incentive (e.g. free miles) or additional information about the benefits of your loyalty program with the objective of encouraging the customer to register.

 

Segment

Customers who booked a flight but did not sign up for the loyalty program.

  • Customer booked a flight 
  • AND did not click on the loyalty program sign up button

 

Measure

Success would be determined by the number of customers who signed up for the loyalty program.

 

Setup

Use an infobar message associated to the relevant segment (see Segment section below).

 

 

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