|Topic||Target web and mobile users to highlight benefits of your loyalty program||ID #||128|
According to a recent research report, 28% of consumers are loyal to their favorite service providers and brands, but 74% of travel purchase decisions are influenced by reward programs. With Evergage, you can target web and mobile users with personalized messages highlighting the benefits of joining your loyalty program.
Customers who booked a flight but did not sign up for the loyalty program.
- Customer booked a flight
- AND did not click on the loyalty program sign up button
Success would be determined by the number of customers who signed up for the loyalty program.
Use an infobar message associated to the relevant segment (see Segment section below).
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