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Mobile In-App Messages offer a way to build and deploy messages within mobile applications. These messages, which are similar to infobar messages that can be added to your website, can be built, managed and deployed from within the Evergage platform. You get the same real-time data and personalization you rely on with Evergage, without having to get a engineer's help and you don't need Apple App Store approval to deploy new or changed messages.

 

Understand Capabilities

Mobile In-App Messages offer similar functionality to basic web messages including:

  • Formatting options like background color, positioning, and text formatting
  • Message preview on different iOS devices
  • Link to other content like in-app content, external sites, email, or another app (i.e. maps)
  • Insert dynamic content to add data fields like user name or product name to your message
  • Segment targeting including screen views, actions, and locations
  • Multiple experiences to target different audiences within the same campaign

Currently, Mobile In-App Messages are only available for iOS devices, but Android support is in development. Using Mobile In-App Messages for inline page changes and recommendations requires an API configuration. Multivariate testing and push notifications are not supported.


Create a Mobile In-App Message

Mobile In-App Messages are created at the Campaign level in the Evergage platform.

  1. Log into the Evergage platform
  2. Select CAMPAIGNS
  3. Select Mobile In-App Message from the New Campaign drop-down

 

 

Configure the Message

Set the Preview Layout

  1. Choose the Preview area (all iPhones from 4th generation, iPad all generations, iPad Mini all generations, iPad Pro)
  2. Choose the layout: Portrait or Landscape
  3. Set the Zoom20-100% or Fit to Preview

Message Interaction

  1. Choose the number of Tappable Areas
    1. Whole Notification–if viewer clicks anywhere on the message, redirect to the target URL
    2. 1 Button–if viewer clicks the single button, redirect to target URL
    3. 2 Buttons–if viewer clicks either button, redirect to target URL; each button may have a different target URL
  2. Choose message location: Top or Bottom
  3. For Whole Message tappable areas only, enter Links To URL 

Message Content

  1. Enter the message Title. In the example at right: "You have $20 in reward credit!"

    You could generate the dollar amount in this example using a dynamic field that pulls data from your CRM

  2. Click to generate dynamic fields like User Name or Total Price
  3. Enter the message Body. In the example at the right: "Would you like to apply them to this order?"
  4. Configure the look of the message with Border Width (px), Corner Radius (px), Background (hex), and Border Color (hex)
  5. For 1 Button or 2 Button messages only
    1. Enter Button Text
    2. Enter Links To URL
    3. Configure Button Styles with Text Color (hex), Border Width (px), Corner Radius (px), Background (hex), and Border Color (hex)

Message Settings

Message settings control message level-rules which can be set to control when a visitor sees a message either based on frequency or after the visitor performs an action. For instance, you can configure the message to appear only if the visitor adds an item to the shopping cart.

  1. Click Message Settings
  2. Select the Category
    1. When–choose for message to show based on visit frequency or a set display interval
    2. Target Screens–choose for message to show based on a specific action taken, or an item action taken
  3. Select the Rule and complete any other details

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