|Topic||Use Evergage to propose questions to gain insight into customer expectations||ID #||167|
While behavioral tracking and analytics provide a lot of great insight about visitor and user interests and motivations, you can often obtain valuable feedback and input by simply asking questions. Use Evergage to propose questions - or a series of questions - in an attempt to manage customer expectations, get feedback on new services, or further segment your audience for more targeted campaigns.
Display to all logged in users.
Success in this cases can be measured in two ways. It can be based on the number of people that submit an answer to your question and it can also be based on how many people answered positively. In setting a goal of “clicked submit” (on the message), you can define an action for the button and when tracked, create a user segment of those most interested referring people to your company.
Because of the nature of the message, and the fact that you want to get information from all of your clients, it is not necessary to create a control group for the message. You might consider an A/B segment to test the format of the survey (to see which generates the most responses). For example, you could test having 9 radio buttons and the user selects the one that is most appropriate or, if you want to save space as in the example above, you could use a drop down for the response.
If you are going to repeat the survey, which you should every 6 months, then you should clone the last campaign and create a new campaign, with new field values. For example, you could include the date in the field "NPS - Oct 2015." This means that each survey will propagate a new field attribute instead of overwriting the old field, which removes the ability to look back at prior answers.
This page has no comments.