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You can use Evergage for Email to create and schedule triggered email messages based on specific visitor actions, cumulative behavior, or environmental changes. You can configure messages to send immediately or to be delivered at a specific time or day of the week. There are limitless uses for triggered emails beyond the classic cart abandonment email, including: 

  • Engage a shopper who has significant view time with a particular product but hasn't completed a purchase
  • Encourage a visitor who has demonstrated significant interest in an offer (content asset, promotion, bundle, etc.) but hasn't converted
  • Provide unread articles on kitchen remodeling to a visitor who has spent more than five minutes reading up on the topic (you could also include a few product recommendations in the same email)
  • Send a personalized email offering an online chat with a representative to a prospect who spent at least two minutes evaluating a specific policy but left the site without completing an application
  • Alert your sales reps when target prospects spend a certain amount of time on your site, demonstrating their interest
  • Remind new SaaS application users to complete onboarding steps
  • Alert customer success team members of an existing client showing signs of churn

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This article will detail the steps for creating a triggered email campaign, including how to:



Before you create a new email campaign, you should confirm that you have the necessary components for the email message including segments, footers, email domain, unsubscribe language, and email send limits. There are several required elements in triggered email campaigns and if you do not add them to your campaign, you will not be able to save it. These include a campaign name, an experience with either HTML or ADMC code or at least one item block, a footer, and a selected segment of visitors who will receive the campaign.

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