The Unified Customer Profile provides a holistic view of every visitor, customer, and user (or account) interaction with your website, web application, and/or mobile app. On this screen, you'll see detailed information collected on each visitor (or account) including activity, timeline, geography, segments, and known preferences. The Unified Customer Profile is designed to provide insight into every person who interacts with your digital properties which showing you the depth of data used to drive personalization campaigns within Evergage. Additionally, using integrations through the Evergage Data Hub, customer profiles can be enhanced with data from third-party systems like a CRM application or an email marketing system.
The specific components in the Unified Customer Profile vary slightly depending on your industry. Please see the following articles for function-specific information about the Unified Customer Profile:
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