|Category||Demand Generation||Vertical||Financial, Insurance|
|Topic||Identify customer intent and promote the most relevant content at the right time||ID #||157|
Keeping your content library up to date requires a lot of time and money, and making sure people see this information when visiting your site is a challenge. With Evergage, you can identify your customer’s intent and promote the most relevant content at precisely the right time.
Build a segment that captures customers who looked at a specific product (e.g. visions care), but who did not apply for financing.
This campaign would be measured by the number of customers who applied for vision care financing.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a new campaign as a pop up message with slide-in functionality.
- Configure the promoted content rules to determine what content is shown: ‘message settings > promoted content > dynamic’ and then set up your variables
- Choose the ‘dynamic’ section within the wysiwyg section and add the variables you want to show
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