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A customer’s location will often dictate the types of offers he or she should receive. As an example, an offer that’s applicable for customers in New York may not be available to customers in California. Using Evergage, you can identify where your customers are coming from and present specific offers specific to their geography.
Build segments to look for people visiting your website from states within a specific region. For example, the Northeast region could include New York, New Jersey, New Hampshire, Rhode Island, Massachusetts, Vermont and Connecticut.
The campaign would be measured by the number of customers within a region who selected the relevant offer.
Here are the high-level process steps you should follow to execute on this play:
- Create segments to look for people visiting your website from states within each target region
- Create one campaign with multiple experiences – one for each target region/location
- Add rules to show each experience to the associated geolocation segment
The following articles from the Evergage Knowledge Base will provide additional information about this play: