Page tree

 

Contents

CategoryeCommerceVerticalFinancial, Insurance
TopicIdentify where customers are and present geographically specific offersID #195

Introduction

A customer’s location will often dictate the types of offers he or she should receive. As an example, an offer that’s applicable for customers in New York may not be available to customers in California. Using Evergage, you can identify where your customers are coming from and present specific offers specific to their geography.

 

Example

The homepage of a national finance company has limited digital space to promote its offers. Because they’re not sure where visitors are coming from, they opt to display generic “national” offers which are, by nature, not relevant to anyone in particular.

With Evergage, a company can create segments based on a visitor’s location and, in turn, present content and offers to the relevant to visitors from New York, Texas and California. Using postal codes, marketers could even target specific cities and towns.

 

Segment

Build segments to look for people visiting your website from states within a specific region. For example, the Northeast region could include New York, New Jersey, New Hampshire, Rhode Island, Massachusetts, Vermont and Connecticut.


 

Measure

The campaign would be measured by the number of customers within a region who selected the relevant offer.


Process

Here are the high-level process steps you should follow to execute on this play:

  • Create segments to look for people visiting your website from states within each target region
  • Create one campaign with multiple experiences – one for each target region/location
  • Add rules to show each experience to the associated geolocation segment

Reference Materials

The following articles from the Evergage Knowledge Base will provide additional information about this play:

This page has no comments.