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As digital marketers, we strive to make it as easy as possible for our customers to access the sections of our website that are most relevant to them. In the case of online gaming, one way to do this is to personalize the main menu to include the games a customer bet the most on as well as the games he or she played for the longest period of time.
Provided this is an Evergage Promote message, there are no segments to define.
Run a control to determine who is playing more and how much time they are spending on your website. Also, incorporate goals such as played ten or more games in the last week or spent more than £100 in the last seven days.
Here is a checklist of what you need to do in Evergage to create this Evergage Promote play on your own site:
- Create the campaign and use the ‘dynamic’ element within ‘promoted content’ to show the game played the most over the last 7 days
- Create an additional button in your site navigation menu bar using an Evergage campaign and change the text to reflect the game played the most then show it to the relevant segment