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You would show this message to someone who has viewed two or more “training” pieces of content.
Begin by creating a number of global goals for this campaign to assess the overall impact of the message. Goals could include: booked a demo, watched a video, downloaded white paper and registered for a webinar. Setting up these goals will give you more insight into how this campaign (and others) is performing.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a slide-in or inline message. For a slide-in message you may want to limit the visibility to once per visit or once for all time
- Create a segment of people who have engaged with 2 or more pieces of content from a specific category
- Create a message based on that segment, and exclude anyone who downloaded the e-book for that content category