|Category||Demand Generation||Vertical||Technology, SaaS|
|Topic||Personalize prospect emails based on where they are in the funnel||ID #||259|
When you personalize your website in real time with Evergage, you reach your site goals faster. Using Evergage for Email, you can populate emails with content in real-time, extending the reach of your website and making your emails more impactful. Sending action-based emails versus time-based emails increases relevancy, so it's more likely that prospects will interact with them. This is particularly important as you are on-boarding a new client or hoping to convert someone who is in a free trial of your product.
This campaign relies on segments based on the visitor's demand generation journey stage.
- Segment 1: visitors have a specific favorite category and have seen your introductory video
- Segment 2: visitors who have favorited the same category, have seen the video, but not downloaded the e-book
- Segment 3: visitors who have read the e-book but have not requested a demonstration
The measure of success of this campaign would be based on the number of video views, e-book downloads, and demo requests, versus a control group who are not seeing personalized content in the email. Global goals would be used to see the effectiveness at each stage of the journey.
This requires Evergage for Email to be enabled. Reach out to your customer success team for more details.
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