|Category||eCommerce||Vertical||Travel, Financial, Retail|
|Topic||Use the answers to a one-question survey to trigger personalized experiences||ID #||225|
To improve engagement, obtain real-time feedback or promote relevant content, simply ask visitors a single-question survey. Based on how he or she responds, you can then use that insight to trigger personalized experiences.
Target everyone who visits the specific financing page(s) but who has not previously answered the survey question.
The measure of success for this campaign would be based on how many people who saw the message ended up clicking through to learn more about different financial options. You can create a segment of users who A. viewed that campaign and B. clicked through to more content and then add it to a global goal.
This page has no comments.