|Category||Conversion Optimization||Vertical||E-Commerce, Retail, Demand Generation, Travel|
|Topic||Create urgency and social validation||ID #||278|
Most consumers are overwhelmed by the product choices available to them and can find it challenging to confidently buy products online. Leverage the “wisdom of the crowd” to influence visitors on your site in real time and build confidence in products viewed by using view and purchase counters. These view and purchase counters drive both validation and urgency ultimately influencing conversions on your site.
Visitors can see how many others are viewing or have purchased a particular item to create urgency to purchase.
No segments are used in this play because it is truly one to one for each customer.
Measurement is done in Campaign Statistics. Success is measured by conversion impact. Conversions should increase immediately. You should do an A/B test to more effectively understand the impact on conversions.
SmartTrends is available to all customers, but it needs to be configured by Evergage. Contact your Customer Success Representative for more information.
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