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Though marketers would prefer it not to be the case, it’s human nature for prospective customers to take the time to evaluate a product before signing up or completing a purchase. The good news is that understanding visitor intent is a powerful tool that, when used effectively, can be used to shorten conversion timelines. With Evergage, you can leverage a visitor’s intent to promote product offerings he or she was most engaged with – either in a current or previous session.
This campaign would target prospects and customers who have recently looked at specific fund asset classes and/or categories.
The success of the campaign would be measured by the number of prospects or customers who ultimately viewed a fund and made an investment.
The “Recently viewed” message on the homepage will automatically present the funds a prospect most recently viewed – prioritized by overall engagement level. This capability requires Evergage SmartHistory.