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Dynamic promotions automate the process of adjusting the content zones in your emails at send time or at open time based on certain conditions like date and time ranges.

 

CategoryEvergage for EmailVerticalE-Commerce
TopicUse dynamic promotions to change content zones in open-time and send-time emailsID #332
Sections in this Article

Example

Suppose your Women’s store is having a sale until 10/25. You can use dynamic promotions to swap out the content zone in the batch emails that go out during that period of time. When the sale is over, the email reverts back to the standard messaging.

Segment

No segments are needed for this play

Measure

  1. Maximizing clickthrough rates during the promotion period

  2. Assuring a great user experience

Setup


Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Design and create your email campaign
  2. Create a promotion
  3. Specify content zones and date ranges (if applicable)
  4. Select Dynamic as the Promotion Type in the campaign configuration
    1. Send-time - the content zone image will be dynamically selected when the email is rendered and sent based on the business rules for the campaign
    2. Open-time - the content zone image will be dynamically selected when the email is opened based on the business rules for the campaign
  5. Simulate the email within the campaign to confirm the expected results


Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: