|Category||Demand Generation||Vertical||Financial, Insurance|
|Topic||Promote seasonal offers based on the customer's location||ID #||192|
Timing can be an important factor when selling certain products. Even in the financial and insurance industries, there are offers that will get more attention when presented at certain times of the year. With Evergage, you can identify where a customer is coming from and promote appropriate seasonal offers.
Build segment to look for customers coming from specific geo locations (e.g. Florida and South Carolina). The segment could also be more granularly defined based on postal codes.
This campaign would be measured by the number of customers reaching the goal (e.g. requesting to speak with an agent or requesting a quote).
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