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There are two ways to target users based on a segment: at the campaign level or at the experience level.

Campaign-level Segmentation

  1. Create or edit a campaign
  2. Select SETUP
  3. Select CAMPAIGN SETTINGS
  4. In Campaign Wide Rules, click  in the Target Users section

  5. Select Segment

    For more information about campaign-level rules, please see Add Rules for Campaigns, Experiences, and Messages
  6. Select Includes or Excludes

  7. Enter the segment name in the Select segment field and select the segment from the list

  8. Click SAVE to save your campaign

Experience-level Segmentation

If you'd like to target all users in one segment with a separate experience from users in another segment, you can go into each individual experience and target the appropriate segments. 

  1. Create or edit a campaign
  2. Select SETUP
  3. Select EXPERIENCES
  4. Select Rule-Based as the Test Mode
  5. To include a control group, set the percentage of qualified viewers (viewers must qualify for an experience to be in the control group) in the Control field
  6. Select the first experience that will have rules
  7. In Experience Level Rules, select next to Target Users

  8. Select Segment

    For more information about campaign-level rules, please see Add Rules for Campaigns, Experiences, and Messages
  9. Select Includes or Excludes

  10. Enter the segment name in the Select segment field and select the segment from the list

  11. Click SAVE to save your campaign

 

 

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