Page tree

 

Contents

CategoryDemand GenerationVerticalFinancial, Insurance
TopicIncrease conversions by delivering targeted offers and messages highlighting the value of products of interest to each visitorID #170

Introduction

For businesses and consumers, bundling products and services makes a lot of sense as businesses can generate additional revenue and consumers save money. When visitors engage with specific website content regarding different products or services, deliver personalized messages highlighting the value of purchasing multiple products as well as any related offers.

 

Example

An individual visits your website looking for information about insurance policies for his car, home and boat. Using Evergage, you can segment the customer and create a targeted personalized message explaining the advantages having multiple policies and direct him or her to an online sales representative.

 

Segment

Build a segment with the following visitor parameters:

  • Looked at two or more insurance products
  • Spent at least five minutes on your website
  • Did not look for agent or quote

 

Measure

The objective is to measure the number of times users clicked on ‘find an agent’ or ‘requested a quote.’ We also suggest running a control to determine what happens when people do not see the bundle message.


Process

Here is a checklist of what you need to do in Evergage to create this play on your own site:

  1. Create the visitor segment

  2. Create experiences with inline messages to target visitors in higher traffic areas of your site. Essentially, using inline messages, you will bring product pages to the home page

  3. Add rules to show it to the segment you created

Reference Materials

The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:

This page has no comments.