You can integrate a variety of third party products wth Evergage including your CRM software, email marketing platform, and social media platforms so you can leverage customer information from these disparate sources to maximize the effectiveness of your real-time personalization strategy. Using the Evergage Data Hub, you can synchronize customer information – collected and stored in other solutions – with Evergage so it can be used to deliver real-time personalized experiences across channels. Additionally, you can pass in-depth behavioral data captured by Evergage to other solutions to improve their value and benefits.
This article includes information on how to:
Integrate a Third Party Product
Most integrations are preconfigured so they work right out of the box, but please refer to the related articles above or click CONTACT SUPPORT above for more information and guidance.
Complete Campaign Match Configuration
Since it is likely you will have more than one third party integration, it is important to define the Campaign Match Configuration so Evergage can identify the external campaign from the selected third party product. Evergage looks at this rule first, which is based on either the event's landing page URL or referrer URL.
Add Parameter Mappings
Add parameters to capture any additional information you are sending through your campaigns. When creating a new parameter, be sure to specify whether the URL parameters are shown on the landing page's URL or if they are included in the referral URL. This means you can configure how Evergage will read any custom parameters you've added to the link in your third party campaign, so they are mapped to the right field for use in Campaign Analytics and Reporting. For example, in this link, the parameters are utm_source, utm_medium, utm_campaign, and gclid:
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