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CategoryE-Commerce VerticalTravel
TopicIdentify a customer's travel stage and adjust experiences accordingly ID #125

Introduction

As customers interact with your website before, during and after a trip, they have different needs. With Evergage, you can identify which stage of a trip your customers are on and adjust their experiences accordingly.

Example

A customer booked a trip to San Francisco through your website but did not make any other reservations. Leverage Evergage to promote the following offers and content relevant to each leg of the customer's trip.


Before the Trip: Display offers about car rentals or hotels in San Francisco. 

During the Trip: Promote offers to upgrade seats or a message about a connecting or returning flight.


 

After the Trip: Include a request to fill a survey or message about the loyalty program.

 

Segment

Build segments for each trip stage.


Before the trip

 

During the trip

 

After the trip

Measure

The measure of success will vary depending on the stage of travel. For the pre and in-flight stage, you should monitor conversions like the number of seats changes/upgrades, the number of inflight ancillaries or the number of cross-sells. Once a customer returns from his or her trip, you would monitor the number of surveys submitted.


Setup

Create a campaign and add three experiences: Pre-Flight, In-Flight and Post-Flight.

 

 

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