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A customer booked a trip to San Francisco through your website but did not make any other reservations. Leverage Evergage to promote the following offers and content relevant to each leg of the customer's trip.
Build segments for each trip stage.
Before the trip
During the trip
After the trip
The measure of success will vary depending on the stage of travel. For the pre and in-flight stage, you should monitor conversions like the number of seats changes/upgrades, the number of inflight ancillaries or the number of cross-sells. Once a customer returns from his or her trip, you would monitor the number of surveys submitted.