As a travel industry marketer, you face a number of challenges including:
Helping travelers select the option that best fits their unique interests and goals
Getting site visitors and app users to convert
Building customer loyalty
Whether you’re just getting started or looking for a new tactic to further optimize your site it’s valuable to determine the criteria each visitor must meet at each stage of your site’s journey and how they can advance to the next stage. Then you can layer in real-time personalization that can directly impact your bottom line.
How to use these articles
The following articles offer best practices for using Evergage to optimize the experience for your site visitors and increase conversion rates
|Journey Stage||Qualification Criteria||Strategy||Playbook Number/Name|
|Top||First time on site||Geolocation; 3rd party integration; second chance; social referral|
|Middle||Second time plus on site; Visitor is engaging with content||Sign up for email; related offers based on implied interests; related offers based on explicit interests; related blog content; seasonal offers|
|Bottom||Within cart; making a purchase||Support; second chance; suggest relevant onsite activities|
|Customer||Has made a purchase||Upsell/cross-sell relevant amenities; suggest relevant onsite activities; suggest renewal of services; ask for reviews|
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