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As a travel industry marketer, you face a number of challenges including:

  • Helping travelers select the option that best fits their unique interests and goals

  • Getting site visitors and app users to convert

  • Building customer loyalty

Whether you’re just getting started or looking for a new tactic to further optimize your site it’s valuable to determine the criteria each visitor must meet at each stage of your site’s journey and how they can advance to the next stage. Then you can layer in real-time personalization that can directly impact your bottom line.

 

 

How to use these articles

The following articles offer best practices for using Evergage to optimize the experience for your site visitors and increase conversion rates

Journey StageQualification CriteriaStrategyPlaybook Number/Name
TopFirst time on siteGeolocation; 3rd party integration; second chance; social referral

244 - Persona driven homepage experiences

195 - Present geo-targeted content; personalize using the visitor's geography

Middle Second time plus on site; Visitor is engaging with contentSign up for email; related offers based on implied interests; related offers based on explicit interests; related blog content; seasonal offers

153 - Target specific content based on customer intent

157 - Promote articles based on relevance

213 - Carry on message for customer showing intent

301 - Promote Locations and Resorts with Evergage for Email

BottomWithin cart; making a purchaseSupport; second chance; suggest relevant onsite activities

126 - Sort and/or highlight previously purchased ancillaries

232 - Promote ancillary products and services during checkout

123 - Incentivize cart abandoners in realtime

203 - Re-engage shoppers by reminding of an offer on exit

125 - Remind visitor of previously viewed properties; make it easy to view them again

Customer Has made a purchase Upsell/cross-sell relevant amenities; suggest relevant onsite activities; suggest renewal of services; ask for reviews

125 - Bring visitors back to property page; discuss amenities, area, upsells; remind visitors to download/use mobile app; encourage travelers to write a review

206 - Sign up for loyalty program to get points

128 - Capitalize on missed loyalty opportunities

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